Presented By: Chris Erickson | Beginner Level
With the myriad conflicting advice on where to spend your marketing dollars, it's no wonder many practice owners are confused. Include the increasing prominence of online retailers, the hearing health care industry is changing rapidly. To make matters more complicated, Google's algorithm updates have pushed independent practice websites lower and lower in search results. Google is now prioritizing large, corporate websites and directories over locally owned businesses. With their limited time & resources, what should small practice owners focus on when it comes to marketing their business online?