Health care providers rely on a strong reputation in order to keep their practices relevant. If you are the owner or manager of a hearing health and audiology practice, you know that without your stellar reputation your practice would suffer. There are many reasons why your reputation may take a hit, and it really doesn’t matter whether it’s your fault or not, the negative result will be the same.
Don’t leave your reputation management to chance – now is the time to take proactive steps to protect your reputation and ensure that it continues to serve you well now and into the future. The saying that “the internet never forgets” can cause you nightmares if you ever have to deal with an unhappy patient who takes their complaints or negative reviews to the web. Online reviews are often taken at face value even when they don’t deserve to be, so make sure that all of your hard work is protected with ongoing reputational management.
Have an Active Reputation Management Program in Place
Protect your reputation with an active reputation management program that keeps you out in front of any negative issues. Work with industry-specific portals that support your objectives and help you put your best impression in front of potential customers. Healthy Hearing and Hearing Tracker are both excellent examples of this type of service. Practice errors are things that should be handled and learned from, not events that tarnish all of your hard work. Don’t put the health of your audiology practice on the back burner, find out more about reputation management and how it can help keep your practice in good light. Hearing health is a vital component of overall wellness, and it is important that audiology practices ensure that they are able to effectively serve their communities.
One Poor Review Can Affect a Practice
It is unfair, but also true that one dissatisfied client can poison the well for potential future clients. Whether they are correct or not loses importance when a squeaky wheel takes to social media to decry your practice. When this happens you may not know how to handle the fallout and your reaction can often make the situation worse.
With an active reputation management program, you will always be aware of your online profile and whether or not it accurately reflects the stature of your practice. Any inflammatory or false statements will be addressed in a timely manner. In addition to dealing with negative outcomes, a full-service reputation management program will also widely publicize the accolades and recognition that your audiology practice receives.
In many ways, health care providers are operating in a fishbowl with all eyes on them waiting for a misstep or error. When you have a robust reputation management strategy in place, you no longer need to worry about a disgruntled or irrational patient causing you a lot of stress and drama.