Organic or paid search results? Although it may be more appealing to go organic instead of paid, your hearing health practice may be missing out on connecting with and helping out more clients in need of your care. Let’s examine the differences between the two.
Organic search results are the website listings that nearly match the user’s search query based on applicability. The most appealing characteristic about it is that they are free of charge. Organic search is relatively the same thing as Search Engine Optimization, or SEO. It’s an organic search channel that’s considered an effective mechanism in generating cost-effective sales leads.
Getting ranked on Google and other search engines involves various on-page and off-page optimization tasks, including link building, content and description development, webpage design, keyword implementation, among others.
If what the consumer is looking for matches your content, the further up you go on the search ranking results. So, you must use the right keywords and content strategy that describes your hearing health practice to increase your services’ search engine rankings. Businesses that rank competitively on major search engines tend to gain more web traffic and sales leads.
On the other promising hand, through pay per click, or PPC, companies invest in a paid search to reach consumers. Paid search results are ads that businesses paid for in order to have their sites displayed at the top of a search results page when certain keywords are typed in a query. Therefore, you must look forward to making some financial investments if you go this route.
This allows your company to have some sort of visual flair around your advertisements as they will show up via paid listings. Businesses will get to see their websites highlighted on top of search page results.
The benefits of PPC, when done right, are numerous. Your company gets the following:
- Brand awareness via website traffic
- Sales leads and customers
- Revenue and profit
How To Create Effective PPC Campaigns?
Notably, an effective PPC campaign takes a lot of work. In particular, it takes a lot of researching and selecting the right keywords. Likewise, you’ll then have to organize those keywords into well-orchestrated campaigns and ad groups. Then you’ll have to set up PPC landing pages that are optimized for conversions. Keep this in mind: search engines charge less for ad clicks when a PPC ad is well thought out and artfully constructed. Interestingly, Google charges you less per click if your ads and landing pages are useful and rewarding to your users. That means greater relevance equals higher profits for your business!
It’s Your Decision: Make It Beneficial
At the end of the day, it’s completely up to you which approach you want to take to generate more business. Whether you pursue PPC or SEO, make sure you follow industry best practices and digital marketing guidelines to generate the best results.