Facebook ads are one of the easiest ways to get the word out about your audiology practice. This social network has a huge and very diverse user base, and you can actually use Facebook’s marketing tools to reach specific demographics. If you’ve never used Facebook as a marketing tool, there is a bit of a learning curve. However, once you’ve mastered the basics, developing a fleshed out marketing strategy is relatively intuitive. Here’s how to create your first Facebook ad and promote your audiology practice.
Set up a business page
If you don’t already have a business account for your practice, this should be the first step you take. Setting up a business profile on Facebook is fairly simple – on the left side, click on the drop-down menu to create a page, and select the ‘local business’ option. From there, you can add key information about your company, post photos and updates, and give other employees admin access.
Start the process
On your business page, there should be multiple buttons encouraging you to promote your page. Clicking on any one of these will take you to the Facebook Ads Manager. You can also head to facebook.com/ads. Once you’ve accessed the ad manager, click on the green button to get started.
Set a goal for your Facebook campaign
When you first create the ad for your audiology practice, you will need to select your goals. This helps Facebook determine how to best place your ads. While there are 15 different goals to choose from, ‘reach people near your business’ or ‘collect leads for your business’ are both good ones for audiology practices to start with.
Choose your audience
Facebook uses its social media algorithms to promote your ads to the best audience for your business. You’ll be asked several questions about your audience while creating your ad, although you don’t have to make selections in every category available. For your audiology practice, you might want to specify your target location, the average age group of your patients, your language, and some interests. You can also exclude people with specific characteristics to make sure your ad is reaching groups of people who are most likely to actually click on it. From there, you will select where you want your ad to show up on the reader’s Facebook feed, and your budget. The higher your budget, the more Facebook will show your ads.
Create the content
Finally, you’ll need to actually develop the content of the ad. In many cases, you can just promote posts that you have already shared on your Facebook page. However, you also have the option to create an entirely new ad. You can use images, video, or both, and of course, you will need some compelling copy to encourage the reader to visit your site or make an appointment. Take your time when creating your content to make sure it is something you are truly happy with. You may want to get opinions and feedback from several different people before posting.